Ways Construction Companies Can Make Use of Digital Marketing
Most construction companies struggle with marketing themselves online since they face a lot of competition. One challenge with their digital marketing is that as much as they have wonderful designs, the right audience never get to see them. In order to work with more satisfied customers, increase their reach and grow their market, construction companies can take advantage of the following helpful digital marketing tips.
Most people would rather watch content rather than read about it and this makes using video content as part of the marketing strategy ideal. Videos are also helpful because they help to boost your rankings. When you use videos, you are able to get more personal, it helps your audience to also get a glimpse of your work, equipment and top contractors.
By using the right social media platform, you are able to make digital marketing work for you. It is important that you choose a social media platform that can help you showcase your visuals and graphics since this is what will attract the right clients. Take time to do your research and find out between Facebook, Instagram and snapchat which media platform will help express well what you do after which you can post regular content that your audience would like to see.
By embracing local marketing, you can also take advantage of digital marketing. People tend to focus on local searches before thinking of construction firms that are far away. By adding google maps on your contact list, claiming listing on places like google my business and yelp as well as using location based keywords you easily embrace local marketing.
It is also important to monitor the speed of your site and consider removing pop ups and auto play features to increase the speed of your site. Slow sites can easily put off potential clients. Your site also gets lower rankings if your page loads up slowly meaning that you will lose your business to your competitors.
It is important that you have a mobile friendly site if digital marketing is to work for you. Most people use their phones to access sites they like on the go and very few people use desktop to do this. Ensure that you create a construction app where people can chat, check your site and book appointments while on the go.
Take time to also comment on content with high traffic. Doing this helps to introduce who you are to your audience as well as establish yourself as an authority. It is easy to drive traffic back to your site when you also leave your signature on such comments.
It is important that you register yourself with many digital directories. Getting listed alongside home improvement companies helps you to get recognized locally. Such registration is like being in a phonebook in the future.
It is important to also have a live chat bot. When you do this, you will not have to answer the same questions from clients. Once you have the bot, they will be able to get basic questions answered about your company.